Definitive Touch – Men's Contemporary Style.

H&M for Brick Lane Bikes Lookbook

Posted by admindt, February 15th, 2013


There’s been a lot of hype surrounding H&M’s collaboration with London bike shop Brick Lane Bikes, and finally we get a definitive look at the offering in this lookbook. The 11-piece collection is focused around the needs of the cycling commuter, with pieces designed to look good in everyday use but provide high-level functionality when in the saddle. With protective neck fixtures that fold into a blazer collar, T-shirts with side pockets, and water-repellent jackets, H&M worked closely with Brick Lane Bikes to create a collaboration in more than just name only. We for one love the results. The H&M for Brick Lane Bikes collection will release March 7, online and in 180 select stores worldwide.




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