Definitive Touch – Men's Contemporary Style.

Video: H&M Autumn 2012

Posted by Steve Southon, May 30th, 2012

H&M’s Fall 2012 video lookbook is demonstrative of the brand’s recent efforts to become one of the more fashion-conscious mass retailers in the marketplace. The collection is complete with tailored outerwear garments, shirting, suiting and footwear, highlighted by a rich and colorful color palette. Highlights among the offering are a basic yet elegant emerald green varsity jacket, as well as a detailed duffle coat. The collection is an impressive step forward for the Swedish retailer as it aims to bring an element of cohesion to its offerings.

Steve Southon

Steve Southon

Steve Southon

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