Definitive Touch – Men's Contemporary Style.

GANT Rugger Holiday 2011 Lookbook

Posted by Luke Hall, November 15th, 2011

For GANT Rugger’s Holiday 2011 lookbook, designer Christopher Bastin decided to forgo the established photographer route and instead hired up-and-comer Noah Emrich to photograph the shoot. Instead of using the same professional models you’re used to seeing in virtually every lookbook, Bastin decided to give a few bloggers who, you know, actual wear and support the brand in real life a chance to show off the garments. This step to give credit to guys who are inherently interested in menswear is a welcomed change from the norm.

The pieces this time around are pretty much inline with what you’ve come to know and love about the brand, with a few unexpected details. The ‘snowy’ shoulder sweater is the perfect example of taking a holiday pattern and giving it a unique twist. The plaid shawl collar jacket is another standout piece that looks exceptionally dapper next to a pair of worn-in denim.

Luke Hall

Luke Hall

Luke Hall

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