Definitive Touch – Men's Contemporary Style.

Lifestyles – Nooka (Matthew Waldman)

Posted by definitive touch, June 9th, 2009


Nooka is the brainchild of artist and designer, Matthew Waldman. In 1997, Matthew had a flash-back to a first grade math class while staring at a large wall clock in a London hotel and was struck by how few options there were for time display. He then sketched his ideas for potential designs on a napkin and brought them back to New York. After working on the designs, he submitted them to his legal team, and indeed, they were unique enough to patent!

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1. General fashion tips for guys: if you are older than 12, you can no longer wear patterns of any kind. Stick to solid colors.

2. Be goal oriented in how you dress: think about what you want to say about yourself, how you want to feel, or how you want to be perceived when you put an outfit together. Not only does this help direct your choices but has the added benefit of giving you something interesting to say when someone compliments you or asks about your outfit. 

3. How to save money and look great: buy simple basics at H&M, GAP or Muji and save your money to buy Nooka watches, limited edition shoes / sneakers and a great fragrance to round out a casual yet fashionable look.


Advise for the ladies: less makeup everyday so you can look special for events and nights out. Nothing is sexier than good healthy looking skin. Of course, if your skin is more akin to the surface of a planet in Star Trek, cover-up!

5. Life advise: identify routines in your life and enact small change every chance you can. For example: you always take the #4 train to work but there’s another line a few blocks away? Take the walk, it may open up a small window in your mind. Wearing a Nooka helps in this process by offering a different perspective right on your wrist.

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