Location: 27 South William Street, Dublin Ireland
Owner (and designer): Garrett Picher
Website: www.indigoandcloth.com

The quote from G H Hardy is the heartbeat of the store “It is not worth an intelligent mans time to be in the majority. By definition, there are already enough people to do that”

We have a naturaly unique environment located in the basement of an old Georgian building on one of the more eclectic streets in Dublin. The interior lended itself to the concept and atmosphere of what I was hoping to create. It’s very hard to do cool and relaxed but the store has a really nice personality to it, which is hard to create out of a shell.

Before I opened the store I traveled a lot and picked up a few ideas. Essentially, I wanted to mix the best concepts of what I had seen but be clever about introducing it to Dublin. You can only lead if people follow. I’m very happy with the people whom we have met through the store and alot of our customers are now considered friends. — Garret Picher