Adidas debuts the extremely well executed Y-3 Fall / Winter 2009 ‘Satellite’ Campaign with a web site set-up to resemble satellite surveillance images from a camera overlooking the city below. Browse across the ‘co-ordinates’ and each has a corresponding ‘look’ to view. The concept employed by adidas and Yohji Yamamoto is one that evokes an uncomfortable sense that Big Brother is watching us – whether he approves of our fashion sense is open for debate…

Source: Hypebeast