Brooks Brothers, America’s foremost men’s retailer, has released a Black Fleece cologne as part of its efforts to support Fashion’s Night Out. The Black Fleece lineup is a collaboration between Brooks Brothers and menswear favorite Thome Browne, with packaging by Established. Once the outermost box is ripped open, a pure white inner box holds the cologne bottle, nestled inside a felt cushion, a visual representation of Brooks Brothers’ own bespoke tailoring tradition.

Source: TheDieline