Utility and function stand front and center in J. Lindeberg’s ‘The True North’ collection for fall / winter 2010. The Scandinavian label puts focus on a combination of technical advancements while respecting old traditions that have evolved through generations of the Army, the Navy, hunters and farmers. Consisting of modern classics, the True North collection is an homage to a time when clothing was long-lasting and built with for one purpose – survival.