Swedish designers Permanent Vacation have released their fall 2009 lookbook. Styled by Jennie Bramer and photographed by Jenny Groth, the shoot is a lo-fi tribute to those weekends where you just want to drop everything, pack up and take the girlfriend out to the lake. That sense of fun and casual intimacy is lent to the clothes, making you feel like the shirts featured (classic cuts, essential patterns) are old favorites instead of a new collection.

Source: The Fashionisto