b Store launches its spring 2010 collection, and it looks blue. Not depressing, mind you, it’s just tinted with some very subtle blue touches throughout, giving it a sort of ethereal, otherworldly feel. That feeling is only complimented by the choice of the waiflike Charlie France for a model, giving the entire collection a sort of elegant, ephemeral quality. Photography is by Laurence Ellis, and styling is by Jason Hughes.

Source: Hypebeast