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Video: Denham Jeans Presents “Denham Psycho”

Posted by admindt, January 16th, 2014

Conceived and produced by the award-winning creative agency Flickering Wall, ‘Denham Psycho’ is a short film tribute to the controversial cult-classic originally premiered at Sundance in 2000.

According to longtime fan of Easton Ellis’ American Psycho, director Hugo Keijzer explains; “-when I first heard Jason Denham talk about jeans it reminded me of the film’s legendary business-card scene. I recognized the same manic attention to detail and ravenous appetite for craftsmanship. This triggered the idea for a modern-day remake of the scene”.

The team at Denham has a reputation for producing all their creative projects in-house but, as Jason Denham explains; “For us Flickering Wall’s proposal perfectly reflected the compulsive ‘otaku’ culture that tends to characterize the inner core of the denim scene. We were confident it would make a brilliant parody of fashion in general and the recent ‘heritage’ trend in particular. -Plus, it reminds us to keep having fun and not to take ourselves too seriously,”

Denham Psycho will be launched during the kick-off event of the ‘Blue Yard’ Denham Pop-Up Store & Cinema on Tuesday 14th of January in Berlin.

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