September 2026
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DEFINITIVE TOUCH

A Record of Menswear. 2009–2014.

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Jean Charles Frémont for HUGO Create

The red label by Hugo Boss teams up with street artist Jean Charles Frémont aka Java from Bruxelles, Belgium, to create another artwork series for HUGO Create. The result is an extraordinary shop window decoration and an awesome artwork printed on Boss bottled perfumes.

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