J. Crew Fall / Winter 2010 Presentation

Preppy standard J. Crew has just presented its fall / winter 2010 collection. Formerly a WASP standard, and saddled with a reputation as unimaginative and boring, J. Crew’s stepped up and become a truly American prestige brand in the last few years. The collection is artful in its simplicity, and favorites like the Secret Wash shirt are complimented by classic sweaters and cardigans. The detailing here is brilliant, with small, unpretentious touches that make the line special.