September 2026
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DEFINITIVE TOUCH

A Record of Menswear. 2009–2014.

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Matt McInerney's 'The Trustworthiness of Beards'

Matt McInerney's 'The Trustworthiness of Beards'

Margaret Thatcher famously refused to have bearded men as Cabinet ministers, believing them to look untrustworthy, but if she just had Matt McInerney‘s ‘The Trustworthiness of Beards’ chart, she would have been saved a world of trouble! This beard-chart shows you how beards rate, from the Philosopher (Very Trustworthy), to the Mutton Chops (Questionable), to the Hitler (Disasterous).

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