Store Room – Simon Carter (Covent Garden, London)

Owner: Simon Carter
Address: 29 King Street, Covent Garden, London, WC2E 8JD
Website: Simon Carter

Simon Carter is a quintessentially British brand that offers menswear and accessories both casual and formal that are high on boho English style, versatility and quality. Exciting, entirely new ranges within store include a luxury suit collection, a range of travel bags and must have lines of shirts, watches, socks, small leather goods and the iconic Simon Carter cufflink collection.

The concept was to turn a basic box shape into a series of definite areas, where customers would linger and enjoy the experience. This is done through product clustering, and also through the use of carefully selected antique fixtures. These include dining tables, display cabinets, 1920’s armchairs and props such as vintage globes.

To add to the sense of theatre, the overhead lighting is complimented by original 1960’s and 1970’s Murano ceiling lights. On the walls are oversize panels showing a specially designed comic.

The wood floor adds to the feeling of welcome and warmth, and this is enhanced by worn antique rugs.

Simon Carter also keeps stores in Shepherd Market, London, and Toronto.