August 2026
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A Record of Menswear. 2009–2014.

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Levi's Workwear by Billy Reid "The Muscle Shoals Sound and the Billy Reid Style" Video

Billy Reid and Levi’s Workwear are teaming up for an upcoming capsule collection, and to help get a grip on the Billy Reid style, VBS.tv and Levi’s head down to Florence, Albama (Billy’s home), to film this video showcasing both Reid’s style and the Muscle Shoals sound which influences it. Muscle Shoals Sound Studio is one of the area’s most famous studios, used as a studio by a host of famous and local artists alike.

Check out this video to get a glimpse of the new collection, Reid’s musings on style and clothing, and your daily dose of Americana for the day.

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