August 2026
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DEFINITIVE TOUCH

A Record of Menswear. 2009–2014.

Culture

Karl Lagerfeld & Volkswagen Golf 'Style' Commercial

Karl Lagerfeld lends his weighty name and authority to this new ‘Style’ commercial for the Volkswagen Golf. The designer and sometime photographer is showcased on the shoot for the latest VW commercial. Commenting on the elegant style and design of the new Style Golf, he comments that the people of Paris will love it, but is promptly informed that the Style is only available in Germany. Que sera, Karl.

2 responses to “Karl Lagerfeld & Volkswagen Golf 'Style' Commercial”

  1. Simply magnificent, no doubt why he´s referred to as the Kaiser.

  2. Big Jim says:

    love love love it. so slick. props to vw. makes me want to buy the car which is the point right?
    same thing happend in sf recently when i saw the mini countryman in a cereal box (i know right?!). really grabbed me.

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