H&M presents its 2011 Fashion Against AIDS campaign, featuring a collection that aims to extend the message of safe sex and HIV/AIDS prevention to young people in partnership with Designers Againts AIDS.
Talent including Penn Badgley, Akon, and Scissor Sisters are among those modeling the looks, available in the retailer’s Divided department. H&M will donate 25 per cent of proceeds from the sale of these items to support international youth HIV/AIDS programs through the Designers Against AIDS partnership.
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