Miller High Life was once the flagship brand in the Miller portfolio, but years of neglect and discount pricing have recategorized it as a sub-premium beer – now with this new redesign by Landor, Miller hopes to recapture the aspiring beer connoisseur market. Playing up the brand’s heritage and tradition, the new packaging prominently features the Miller Girl in the Moon, giving the case a sort of vintage aesthetic, while the bottles stick with a simple, classic design.
