Prada ‘First Spring’ SS10 Campaign

First Spring, the latest campaign for the spring / summer 2010 collection from the house of Prada, was recently shot by China’s Yang Fudong and features the talents of Jacob Coupe and Adrien Sahores. The campaign, shot on the streets of Shanghai, presents a throwback to a bygone era; a time of classic beauty, uncluttered style and refined taste. Delicate summer suiting, stylish footwear and bold sunglasses make for a must-have collection of sophisticated menswear. Check out Fudong’s campaign video at prada.com for feel of what’s in-store.