Canadian premium denim brand Naked & Famous takes premium denim into uncharted territory this time with their glow in the dark raw denim. The label uses the highest quality Japanese raw denim exclusively, and have now created a process in which a phosphorescent coating is baked into the fabric itself. The pants emit a notable glow in the dark, but best of all, they look completely normal when not in the dark.
The limited edition model is now available exclusively at Barneys New York and Barneys COOP in the US.
This denim craze will engulf world over……