For denim addicts, the name Scott Morrison is a familiar one. The founder of Paper Denim & Cloth, as well as Earnest Sewn, Morrison is no stranger to the high-end jeans market. His newest venture, 3×1, takes his wealth of knowledge & his resources to a whole new level.
Each pair of 3×1 jeans is created on site and tailored for the customer as Limited Edition, Custom Made or Bespoke. Limited Edition refers to the styles on display in runs of 8, 12 ,16 or 24 to be hemmed and finished with a button and rivets of the customer’s choosing while the Custom Made option includes time with a fit expert to determine preference of back pockets, fabric and thread theory. A bespoke denim service is also offered, allowing patrons to work individually with Morrison and his pattern-maker to create his or her own pair of jeans from start to finish. The fabric selection offered to customers consists of more than 70 unique selvedge denims from around the world. Check out the video & image gallery below to see what the 3×1 denim experience is really like.
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