Contemporary men’s label Lifetime goes rustic for their spring / summer 2012 collection. The lookbook was shot in the very locale that inspired the collection, the old desert roads that connect British Columbia to Arizona on the way to Lake Powell. Ranging from hoodies, t shirts, cardigans, tailored shorts, outerwear to even high-top sneakers and backpacks, all borrow copiously from the sandy desert color palette. Find the collection at the Lifetime online shop next spring.
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