Sopopular, a label known for unadorned minimalist designs, finally gives us a glimpse of what’s to come with this Fall/Winter 2013 Lookbook. Featuring Daniel Bamdad and Norman Theuerkorn, the lookbook – shot by Sabrina Theissen – emphasizes am edgy simplicity. Whether it be a simple black jacket with silver studded leather shoulders or a faded check pattern suit layered over de-saturated flowers, each style is very straightforward in that it seeks to reach out of its comfort zone in compact but in highly noticeable ways that allow the collection to be innovative without being over the top.
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