For the first time since its inception in London, the ‘Tweed Run’ bike ride will be taking place in New York on October 15, 2011 in partnership with Rugby Ralph Lauren. This event will raise funds for World Bicycle Relief “whose mission is to provide access to independence and livelihood through the power of bicycles.” Steven Rojas, a social media specialist behind Grand Life Hotels, shares his thoughts and ideas about the art of “TWEEDING” and riding bicycles around the big city.
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