For the Spring/Summer 2012 season, YMC has released their Men’s lookbook featuring various styles that shows YMC as a brand making their own rules.
The sum of the collection can be grouped into three sections: Varsity prep, blue color blocking and a Military sector. The Varsity prep takes on a trendy-casual approach, the Military section features camouflage and even some Safari styling while the blue color blocking hints at a nautical path.
Definitely not trying to follow anyone’s path, it can be said that YMC’s approach to their Spring/Summer 2012 Men’s collection is that more is better.
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