Nils Odier For Fifth Avenue Shoe Repair Campaign

Nils Odier was on-hand to photograph Fifth Avenue Shoe Repair’s spring 2010 campaign featuring Wiktor Hansson and Rasmus E… The concept is based on complex narrative which Fifth Avenue Shoe Repair explains as follows:

“The storyteller an observing and interfering character, pushing and forcing us towards change and progression. Always with good intention. The collector a lover of things. He borrows your belongings, collects them, steals them and at the same time captures a little bit of you in his collection. The peace maker once a warrior. Now he is older and wiser, not so aggressive as he once was. He wants to teach you to not make the same mistakes he once have made. The traveller searches the truth, always looking for movement. The most important thing is to depart, not to arrive.”