New-York based interactive project entrepreneurs, YesYesNo, have collaborated with Nike+ for the launch of their Nike Free Run+2 City Pack series in creating an innovative “paint with your feet” project. Utilized during a 2-day workshop at Nike HQ, the YesYesNo custom software records runners’ paths, and then by using the data collected, creates unique paintings reflecting each runner’s speed, consistency, and style of running. Nike’s Innovation Lab then customize each City Pack shoebox by etching each runner’s name, distance run, path, and artwork directly onto each box.
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