Ben Sherman's Shop Load of Shirts

British brand Ben Sherman is as well known for its shirting as its is for its suits, and the brand’s recent Shop Load of Shirts promotion in SoHo was a spectacular way of spreading the news about their work! As part of the leadup for New York Fashion Week, Ben Sherman installed a new window display showcasing its shirts, with free hanging shirts within arm’s reach. Passersby were free to snatch shirts from the display, which carried the label ‘NICKED! From Ben Sherman SoHo NYC But You Are Forgiven (Just This Once)’. The word spread, and the promotion snowballed as this video shows.