True Prep by Lisa Birnbach with Chip Kidd

In 1980, Lisa Birnbach wrote The Official Preppy Handbook and changed the face of an entire movement – now, thirty years later, she teams with creative director Chip Kidd to create True Prep, an updated handbook for those of us who do most of our shopping at J. Crew and LL Bean. In this trailer, Birnbach explains a bit of the appeal of the Prep crowd, and how to deal with a whole new world of texting (never at the table), sexting (absolutely not), Abercrombie, and spray tans. It’s a whole new old world out there – let Birnbach and Kidd help you navigate it with a bit of satire and fun. True Prep goes on sale on September 7th, 2010, and can be pre-ordered on Amazon.