Fred Perry wants you to ‘Tell Us Your Story’ in its latest ad campaign, emphasizing the brand’s history, and long association with underground music. Every piece of clothing has an association to something your mind. The polo from your freshman year, that jacket from Glastonbury in 05, the jeans with the mud stains you got from that girl at that house party. Fred Perry just wants to show you some its own trophies – including its relationship with the Northern Soul and punk movements.
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