September 2026
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DEFINITIVE TOUCH

A Record of Menswear. 2009–2014.

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Hedi Slimane 'I Love USA' Trailer

Photographer and the designer late of Dior Homme, Hedi Slimane, has just been commissioned to create ‘I Love USA’ a surreal short film in black and white. This is the trailer. To be brutally honest we’re not entirely sure what we’re looking at other than some crisp direction, and a surrealistic satire on American life as we know it, emphasized by the juxtoposition of jarring images against the typical Americana we’ve come to expect.

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