As if being a delicious beer wasn’t good enough for Heineken, now the company has collaborated with UNION LA and Freshness to produce the t-shirt 6-pack. Shrink-wrapped and packaged into the shape of an actual 6-pack of Heineken beer, making the relatively basic cotton t-shirts ridiculously desirable all of the sudden.
Sadly, only one hundred of these packs have been made and will only be sent to members of the exclusive Heineken 100 project. If you’re friends with a member, maybe you can convince him/her to share a beer – I mean t-shirt.
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