October 2026
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H&M 'Essentials by Ann-Sophie' Video


H&M‘s Ann-Sofie Johansson, head of design at H&M, takes us through some of her personal fashion favourites for Spring 2011 in this new video. For men, she’s talking white denim, stripes, chinos, cardigans, spring shirts and shorts. It’s all about creating relaxed, preppy, easy-going looks, she says.

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Christopher Mejaski

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