Hood by Air has released a short video showcasing its upcoming spring 2010 collection. The video takes cues from Hood by Air’s own futuristic aesthetic and the Jean Renoir school of jump cuts, with a very harsh, choppy directorial tone. The clothes here are not as important as the aesthetic that designers Shayne Oliver and Raul Lopez are selling, and the video communicates the aesthetic very well.
Source: DazedDigital
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