J.J Mercer is a new collection, introducing a wonderful fall / winter 2011 lookbook that looks like a shortlist for all we hope and wish for this upcoming year. It’s a mix of traditional menswear with small, modern tweaks. Silhouettes are slimmed, new patterns and cuts emphasized, and a smart mix of casual and formal elements dominates. Though the shapes and items might be familiar, they find all new meaning and new interpretations in these collections.
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