Check out this brilliant retro-styled video from Lacoste showing off the achievements of French world tennis champion and brand founder René Lacoste. A seven-time Grand Slam champion, Lacoste was one of the most brilliant players in an era dominated by French players. Called ‘Le Crocodile’ for his stubborn determination and fighting spirit, he lent his name to the first Lacoste tennis shirt in 1933. A wonderfully designed brand video for one of the world’s first sportswear labels.
Source: Hypebeast
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