The 2010 FIFA World Cup is in nine days, and when FIFA needed a trophy case, who else would they turn to, but Louis Vuitton? A one-of-a-kind carrying case hand-made in the Louis Vuitton atelier in France, the case is measured to the exact specifications of the FIFA World Cup Trophy. The case is decorated with the Louis V monogram and features room to hold the gloves required by the Cup’s handlers.
In 1970, the Brazilians became the first nation to win three World Cups, and were awarded the Jules Rimet Trophy in perpetuity as the late Rimet had stipulated after the first World Cup tournament in 1930. The cup was later stolen, and never recovered. Today, decoy trophies and heavy security are used rigorously to deter thieves, but this case is kind of a dead giveaway, isn’t it?
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