September 2026
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DEFINITIVE TOUCH

A Record of Menswear. 2009–2014.

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Raf Simons Spring / Summer 2010 Campaign Video

Belgian fashion icon Raf Simons goes with a more abstract approach to his spring / summer 2010 campaign video. Director Willy Vanderperre uses jump cuts, harsh imagery and monochromatics to communicate. It’s all about struggles, conflicts and hostility this year – at least that’s what we took from the video.

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