September 2026
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DEFINITIVE TOUCH

A Record of Menswear. 2009–2014.

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Ralph Lauren's New Paris Store

Ralph Lauren recently opened a new location on Paris’s Boulevard Saint Germain. If you’ve ever wondered what goes into making one of their retail locations, then you’re in luck, as Nowness has provided a video of the entire affair. Architects, carpenters, sculptors and other craftsmen all work together to create a retail space. If you want to visit the actual location, you’ll be treated to six floors of Ralph Lauren’s quintessential American style, hosted in a townhouse dating from the 1700s. The grand opening happens tomorrow, April 15th, 2010.

Ralph Lauren
173 Boulevard Saint Germain
75006 Paris, France

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