Via Snella’s Spring 2010 Campaign

Via Snella is giving people an early look at their spring 2010 campaign. They’re going for a ‘seize the day’ look for this campaign, and it’s definitely doing them a good job. It makes the line look fun, casual and most importantly, wearable. The inaccessability of some ad campaigns make the clothing seem like a hassle to put on, but Via Snella and photographer David Magnusson have got the right idea here, making the clothes look fun to wear.

Source: TheFashionisto