Stone Island Shadow Project "Introduction Video"

Stone Island, the brand with possibly more social baggage than any other, have opened their doors (theoretically speaking) and given us a glimpse into the concept of their Shadow Project subsidiary and the process behind it. It’s actually an extremely informative video, made in the same straight forward manner as their apparel. Watch Errolson Hugh take the whole thing oh so seriously by systematically breaking down, SI’s “PARSEQ GRID.” Nevertheless a good watch and at 10 minutes, you may want to put some coffee on.