Swatch apparently, are still making fashion watches. The iconic face of the 80s and early 90s has maintained a steady clientele for the last couple for decades. Collabing with many different artists and designers over the years, Swatch has now found themselves in cahoots with British photographer Rankin as the “Swatch X Art” project.
Each face features a close up of an eye’s iris. Customers can choose between three different case colours and strap options. Moreover, a complete box set of the 5 designs can be had in a numbered display case and only 777 of the collector sets will be produced. The new Swatch X Art by Rankin are available online.
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