September 2026
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DEFINITIVE TOUCH

A Record of Menswear. 2009–2014.

Editorial

'Swede and Vicious' in VMAN 18

'Swede and Vicious' in VMAN 18

VMAN gives us another look at one of its editorials for its upcoming 18th issue, this time, ‘Swede and Vicious’, a look at Sweden’s underrated music scene. One of the world’s big 3 in terms of musical exports, Sweden has given us behemoths like Peter Bjorn and John, The Hives, and The Shout Out Louds, and in this editorial shot by Moonspoon Saloon, and styled by Robert Rydberg, we get a close look at one of Scandinavia’s most exciting musical communities.

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