September 2026
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DEFINITIVE TOUCH

A Record of Menswear. 2009–2014.

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Video: 'Touch Yourself' Male Cancer Campaign (NSFW)

With this new ‘Touch Yourself’ campaign for male cancer awareness, Rhian Sugden shows guys how to get down to the business of their ‘business’ & check for testicular cancer. Although the video might not go where you wish it did, it’s a brilliant campaign that gets it’s point across with equals parts sex, seriousness, & humour.


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