The Y-3 Autumn/Winter 2014-15 communication campaign, shot by Cedric Buchet with creative direction by Lloyd & Co, visualizes Y-3’s examination of superhero vision for the season with two main characters: the hero and the villain.
The core of the campaign focuses on graphic color, daring patterns, and an illustrative palette, all adopted from the theme of Japanese Manga, a source of inspiration for Y-3’s graphic and bold Autumn/Winter 2014-15 collection. The vivid primary color codes borrowed from the looks — along with halftone pattern treatments — stem directly from this comic book inspired theme. Line screen dot treatments applied over campaign imagery seamlessly blend in and out over the characters, giving the sensation that our two opponents could leap out of the artwork and into reality at any moment.
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